Corrections to this post, as the dates were wrong
An advertisement for Phosferine in The Sphere 23 October 1915 (not 1914, as previously proposed): Phospherine is stated as being good
for ‘nervous exhaustion and stunning of senses caused
by shell shock’.
What is interesting about 'shell shock' is that the term here is not used for the physiological condition but the cause of the physiological condition - the shock of the shell causes the nervous exhaustion and stunning of the senses, the neurological condition that later would be called 'shell-shock'.
The (now) earliest recorded use of 'trench coat' was in Punch on 23 December 1914, in an advertisement for Thresher and Glenny: 'Shell made of hard khaki drill, lined sheepskin, and a special interlining, rendering it absolutely waterproof.
Wind, wet and mud resisting.'
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